How-To
← All guidesShopping, Payments & Orders

When Is an Online Price Too Good to Be True?

Recognize unusually low prices that may indicate counterfeit goods, nonexistent inventory, or a scam site.

Quick Answer

Compare the price with established sellers, verify the domain and seller, and be cautious when the discount is implausibly large.

Step by Step

  1. Use the merchant, marketplace, carrier, bank, or card issuer's official website/app rather than a link in an unexpected email or text.
  2. Compare the price with established sellers, verify the domain and seller, and be cautious when the discount is implausibly large.
  3. Save receipts, order numbers, tracking details, cancellation notices, and relevant communications.
  4. For unresolved billing or delivery problems, follow the official merchant/payment-provider escalation process and observe any applicable deadlines.

If That Doesn't Work

  • Pending authorizations, merchant billing names, refund timing, and dispute rights vary by merchant, financial institution, payment network, and transaction type.
  • Never send passwords, one-time verification codes, full card credentials, or remote computer access to someone who contacts you unexpectedly about an order or payment.